How to Make the Most of a Slow Season in Business
The Seeds You Plant Now Are What Create Demand Later
Ep.139 | BRAND(ed) Podcast
How to Make the Most of a Slow Season in Business
Have you ever noticed how easy it is to sign clients when you’re already booked and busy?
You’re showing up consistently, the energy is high, and the momentum makes marketing feel almost effortless. You’re not overthinking—it just flows.
But here’s the part we don’t always talk about:
✨ That momentum doesn’t come out of nowhere. ✨
It’s built—quietly, intentionally—during your slow seasons.
If you’re in one of those seasons right now, this post is for you.
Because when business slows down, most people do one of two things:
Panic.
Go passive.
But the people who build sustainable, booked-out businesses?
They know the quiet seasons are when the real foundation is laid.
Let’s talk about what that actually looks like.
What to Do During a Slow Season in Business
Instead of trying to force momentum or change your offer out of fear, these are the three things I intentionally focus on when business is quieter than usual.
1. Create More Than You Consume
When client work slows down, it’s easy to slip into passive scrolling mode. But if I’m not actively working in the business, I’m working on it.
That means using my time to create:
✅ Emails
✅ Podcast episodes
✅ Lead magnets
✅ Backend workflows
✅ Sales page drafts
✅ Content banks
Even if I’m not launching right now, I’m planting seeds and tending to my “garden.”
Example:
You’re not launching your membership until Q4—but right now, you’re batching content, building out your resource library, and testing topics on Instagram to see what really connects.
2. Reconnect and Re-engage Your Audience
Slow seasons are the perfect time to nurture—not disappear.
I revisit old client conversations. I check in with subscribers I haven’t heard from in a while. And I make a point to start conversations instead of waiting for people to come to me.
This isn’t about pitching—it’s about presence.
Example:
Send a “What are you working on this month?” email to your list.
Or voice DM five past clients just to check in—no selling, just genuine connection.
3. Evaluate What’s Working (and What’s Not)
I use slow seasons to reflect. Not just on what’s next—but on what’s actually working.
Ask yourself:
What content is converting?
Where are my best leads coming from?
Which platforms feel draining?
What systems are clunky or outdated?
Then use this clarity to simplify and optimize, so when client demand spikes, you’re ready.
Example:
You realize most of your leads are coming from guest interviews—not Instagram. So instead of spending hours creating Reels, you prioritize pitching yourself for more podcast appearances and collaborations.
What Most People Do Instead (and Why It Doesn’t Work)
If you’ve ever felt stuck in a slow season, you’re not alone. But here’s where many people go wrong:
They go silent out of shame or fear
They pivot their offer out of desperation
They start throwing out content with no strategy
They chase leads instead of attracting them
Don’t let panic lead your decisions. Let purpose lead your actions.
Action Step
Pick one of the three strategies above and commit to it for the next 30 days.
➡️ Maybe you commit to creating one new piece of evergreen content each week.
➡️ Or reconnecting with five people each day.
➡️ Or doing a mini audit of your website or systems.
Because the truth is simple:
The seeds you plant now are what create demand when you’re ready to sell.
And your next booked-out season? It’s already being built—right now—in the quiet.
Listen to Ep.139 on the BRAND(ed) Podcast
